The Gorgeous Agency’s Plus-Size Pathway
If you’re not appealing to the plus-size market, you’re competing for the same 33 percent of the market that everyone else is grabbing for.
Plus-sized shoppers have $40 billion in buying power — but they’re often ignored by brands.
This is your chance to do it first and do it best.
This is not an “if you build it, they will come” scenario.
Stereotypes and stigma mean the plus-size customer journey is rife with trauma, from not finding your size in-store to enduring judgmental comments by staff to having people everywhere make assumptions about your ability.
Repairing this relationship takes a nuanced approach, which we specialize in at The Gorgeous Agency.
With decades of lived experience, and as the leader in body diversity, we utilize data, PR, and influencer & disruptor strategy know-how to advise brands to connect without pitfalls, patronizing or prejudice and emerge a leader and champion with authentic growth in this new market.
Our Plus-Size Pathway transforms how your brand connects with this segment through strategic guidance, immersive workshops, and ongoing support
The Gorgeous Collective
Join a community of forward-thinking brands committed to inclusive excellence. The Gorgeous Collective brings together companies ready to lead the conversation around plus-size inclusion, share insights, and accelerate progress together.
Through collaborative learning, peer support, and exclusive resources in monthly online gatherings (typically the last Tuesday of the month), members gain access to cutting-edge strategies for engaging the plus-size market authentically and effectively.
Note: Joining for the full year gives you a free hour consult with Kara Richardson Whitely and a discount on team trainings throughout the year.
Learn More About The Collective
Customer Journey Workshop
Kara leads interactive workshops for brands and organizations seeking to better engage the plus-size consumer. These sessions help teams identify hidden friction points, improve customer experience, and build trust with an often-overlooked audience.
Drawing from her lived experience and extensive research, Kara guides participants through the unique challenges plus-size customers face throughout their buying journey—from discovery and consideration to purchase and loyalty.
Teams will learn to:
Identify and eliminate barriers in the customer experience
Develop more inclusive marketing and product strategies
Build authentic connections with plus-size consumers
Create environments where all customers feel welcomed and valued
Ideal for: Retail brands, fashion and apparel companies, marketing teams, product development departments, as well as travel, healthcare, fitness and human resource organizations committed to inclusive business practices.
Click here to learn more about the Customer Journey Workshop.
North Star Sprint
A quick, deep dive to uncover roadblocks and chart the way forward
At The Gorgeous Agency, we don’t just analyze—we unlock.
We uncover the barriers holding you back, align your teams with clarity, and architect a roadmap that accelerates both impact and market relevance. In just weeks, the North Star Sprint transforms uncertainty into alignment, friction into momentum, and intention into measurable traction.
This is where vision sharpens, teams unite, and strategy turns into action.
Your path forward begins here.
The North Star Sprint is your moment to pause, dig deep, and reset. In just weeks, we uncover the barriers, clarify the vision, and deliver a clear path forward—so your team can align, act, and accelerate with confidence.
Sprints are bespoke products built on very specific targets. We are your partners in the process so let’s talk to create your sprint to your growth goals.
Ongoing Consulting & Support
Sustainable change requires sustained partnership. Our retainer-based consulting services provide your team with continuous strategic guidance as you build and scale your inclusive initiatives.
From navigating sensitive conversations to refining your approach based on real-world feedback, we're with you every step of the way—ensuring your commitment to the plus-size market translates into meaningful, lasting impact. Book a call to learn more.
Strategy Sessions
Not sure where to start or need focused support on a specific challenge? Book a one-off strategy session to tackle pressing questions, review campaigns before launch, or get expert input on critical decisions.
These intensive sessions deliver actionable insights and clear next steps—perfect for teams who need strategic guidance without a long-term commitment.
Our Pathway
Our Process
Body size can be a challenging topic, so we take a welcoming approach to learning about the nuance associated with weight stigma, and the benefits for your business in reaching the plus-size market.
We begin with a company-wide keynote to create a shared understanding of the importance of this market, followed by team-specific workshops.
Learn
Discover
The subject matter experts at The Gorgeous Agency do a deep dive into your brand’s challenges and goals, identifying pitfalls and opportunities for you to stand out from the crowd, and create a trail guide for your team to forge authentic connection and growth within the plus-size market.
Define
Using everything we’ve discovered in the process so far, we dovetail our strategies with your existing processes so your team can forge authentic connection and growth within the plus-size market. This includes everything from merchandising strategy to activations to team wellbeing and beyond.
Launch
With the strong foundation we build together, you will be positioned as the go-to for meaningful moments in plus-size customers’ lives. To keep the momentum going, we provide ongoing advisory and services, with the pulse on this lucrative market.
The Gorgeous Agency guides clients to address weight stigma internally so they can achieve growth by creating a culture that attracts and retains talent in all bodies.
With Disruptor Strategy know-how, experience in journalism, branding and influencing, we also explore the options to modernize your brand and craft a strategy to reclaim your leadership in this sought-after market.
Plus-Size Content Strategy & Branded Content
Brand Activations
Influencer Platform
Team Wellbeing
Authentic PR Strategy Development
Digital Segmenting / Tactics
Ongoing Advisory
Making a fitness brand welcoming to every body.
Discover how The Gorgeous Agency helped Peloton further their authentic connection with people in larger bodies and facilitate meaningful dialogue within their team, making Peloton truly welcoming for any body, anywhere.
Size Discrimination Law
As of November 2023, NYC mandated strict adherence to laws banning size discrimination, and many other cities and states are following suit — but most people are unaware of their own biases against people in diverse bodies, making it difficult to know what changes must be made to prevent discrimination.
The Gorgeous Agency offers industry-specific workshops designed to help you protect your company and create a brand where all bodies are welcome.
Download the One-Sheet
The New York Times
Weight Watchers
Backpacker
Good Housekeeping
People
Kara Richardson Whitely has been on The Today Show, Good Morning America and Oprah’s Lifeclass, and her story has been featured here:
CNN
Bustle
Modern Hiker
The Star-Ledger
Inside Jersey
She Knows
Library Journal
The Rumpus
Huffington Post
Good Day NY