Discover the Untapped Potential for
Plus-Size Profitability
Are you ready to elevate your business?
Join us in our exclusive collective designed specifically for leaders looking to maximize profits by targeting the thriving plus-size market.
Why the Plus-Size Market?
With 67% of American women wearing size 14 or above, the plus-size segment is one of the fastest-growing demographics in the fashion industry and beyond.
This is a soon-to-be $1 trillion industry and consumers are actively seeking companies that cater to them, so failing to meet this market means missing out on significant revenue opportunities.
What if previous efforts have failed?
If you're not seeing a return on the efforts you've already made in the plus-size market, something is wrong.
Simply producing a plus-size product isn't enough to ensure success; it takes a thoughtful approach to truly connect with this audience.
With expert guidance in The Gorgeous Collective, you'll learn how to repair the damaged customer relationships that have accumulated over years of neglect and misunderstanding so you can tap into this lucrative market, transforming it into a significant revenue stream for your business.
The plus-size market is a thriving, dynamic industry filled with opportunities — but navigating it can be overwhelming. That's where we come in.
The Gorgeous Collective equips industry leaders like you with the insights, strategies, and tools necessary to capitalize on the lucrative plus-size market. Together, we’ll tackle the common challenges that hold businesses back.
With expert guidance and a wealth of resources, you’ll gain a deep understanding of this market that leads directly to your bottom line.
Access comprehensive insights into trends, preferences, and consumer behavior, empowering your business decisions — and understand where other efforts have gone wrong.
What You’ll Gain
Targeted Marketing Strategies
In-Depth Market Analysis
Learn how to develop marketing campaigns that resonate with plus-size consumers, driving engagement and conversion.
Product Development Insights
Collaborate with experts to create inclusive products and services that cater to the unique needs of the plus-size market.
Exclusive Research & Data
Gain access to exclusive customer research studies conducted by The Gorgeous Agency, providing you with critical insights into the plus-size customer landscape
Monthly Session Topics include:
Your Place in the Plus-Size Economy
Navigating Industry Change of GLP-1s
Understanding the Plus-Size Customer Journey
Approaching the Returns Process Challenge
Body Inclusivity in the Workplace
and more!
About Kara
Kara Richardson Whitely is the Founder & CEO of The Gorgeous Agency, an outdoor adventurer and influencer, and author of the memoir Gorge: My Journey Up Kilimanjaro at 300 Pounds, which is soon to be a movie produced by ‘This Is Us’ actress, Chrissy Metz.
Kara has partnered with brands like Peloton, Columbia Sportswear, L.L. Bean, Keen, and Discover Puerto Rico to showcase bodies of all sizes and build positive brand sentiment in the plus-sized community. Her mission to encourage people of all sizes and abilities to get active outside made her a great fit for Come Alive Outside’s Board of Directors.
Kara has also presented at Pfizer, Google, Uber, Dartmouth, Purdue and many more, and has been featured in countless media outlets such as The New York Times, The Today Show, Good Morning America, CBS' The Talk, She Explores, and more.
Move Mountains
Join The Gorgeous Collective today and be part of a movement that champions bodies of all sizes. Don’t miss out on this opportunity to connect with industry pioneers and gain the tools you need to succeed.
Membership Options
Join quarterly or annually to revolutionize your approach to the plus-size market.
Quarterly
✔ Monthly Sessions
Deep dives into topics including GLP-1s, language, brands that are doing plus-size well, and more.
✔ Monthly Office Hours
Submit anonymous questions and get answers from our in-house experts.
✔ 10% Off Gorgeous Brand Book & Trainings
Gain insights into building brands that resonate with the plus-size community.
✔ Exclusive Data
We provide data that you won’t find anywhere else, helping you make informed decisions and stay ahead of trends.
✔ Quarterly Guests
Hear from industry experts on pressing topics in the plus-size space.
✔ Recording Access
Can’t make a session live? No problem! All sessions are recorded and available for you to review. Plus, you can share them with your team for broader learning.
$599/quarter
Annual
✔ Everything included with a Quarterly Membership, PLUS:
✔ 1:1 Strategy Session with Kara
A 30-minute strategy session to dive into your biggest challenge in working with the plus-size market. ($1500 value!)
✔ Plus-Size Library & Online Course
A comprehensive collection of resources that you can share with your team.
✔ Signed Copy of Kara’s Book
Gorge: My Journey Up Kilimanjaro at 300 Pounds
✔ Gorgeous Friendship Bracelet
Our hot-ticket calling card at conferences!
✔ Chance to Win a Mini Brand Audit
One annual membership each year will receive a Mini Brand Audit conducted in a monthly session.
✔ Tailored Research Insights
As a member, you’ll have the opportunity to submit questions for future market surveys, ensuring that our data is relevant to your needs.