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Follow the Journey

What many companies don’t understand about the plus-size market is that failing to take action on body inclusion also often results in a traumatic customer journey for a segment that has deep pockets and long memories.

Consider a customer who

With years of firsthand experience, we understand that the customer journey for this segment is often fraught with trauma. In past shopping experiences, they've encountered limited choices, accompanied by harmful stereotypes and stigmatization.

As p

When considering how your audience feels in your space, remember that one negative experience can prevent them from returning for years, if ever.

Think about the potential embarrassment someone would feel in a lingerie store if they were told their

Body diversity and size inclusivity in education involve creating learning environments that are welcoming and respectful of individuals of all body sizes and shapes.

It means addressing biases, stereotypes, and discrimination related to body size,

The plus-size audience, who is often not moved by traditional marketing techniques, has long memories and deep pockets. Many face discrimination just for being.

Marketing has a powerful influence on societal norms and perceptions. By promoting body