Plus-size is average.
And the future of brand growth.
If you’re not appealing to the plus-size market, you’re competing for the same 33 percent of the market that everyone else is grabbing for.
Plus-sized shoppers have $40 billion in buying power — but they’re often ignored by brands.
This is your chance to do it first and do it best.
We help you connect with the 67% of Americans who are in larger bodies, so you can:
increase profits
improve talent attraction & retention
gain a fiercely loyal fan base
This is not an “if you build it, they will come” scenario.
Stereotypes and stigma mean the plus-size customer journey is rife with trauma, from not finding your size in-store to enduring judgmental comments by staff to having people everywhere make assumptions about your ability.
Repairing this relationship takes a nuanced approach, which we specialize in at The Gorgeous Agency.
With decades of lived experience, and as the leader in body diversity, we utilize data, PR, and influencer & disruptor strategy know-how to advise brands to connect without pitfalls, patronizing or prejudice and emerge a leader and champion with authentic growth in this new market.
Our Process
Body inclusivity can be a challenging topic, so we take a welcoming approach to learning about the nuance and trauma associated with weight stigma, and the benefits for your business in becoming more inclusive.
We begin with a company-wide keynote to create a shared understanding of the importance of this market, followed by team-specific workshops.
Learn
Discover
The subject matter experts at The Gorgeous Agency do a deep dive into your brand’s challenges and goals, identifying pitfalls and opportunities for you to stand out from the crowd, and create a trail guide for your team to forge authentic connection and growth within the plus-size market and rise with the body inclusive economy.
Define
Using everything we’ve discovered in the process so far, we dovetail our strategies with your existing processes so your team can forge authentic connection and growth within the plus-size market and rise with the body inclusive economy. This includes everything from merchandising strategy to activations to team wellbeing and beyond.
Launch
With the strong foundation we build together, you will be positioned as the go-to for meaningful moments in plus-size customers’ lives. To keep the momentum going, we provide ongoing advisory and services, with the pulse on the plus-size market.
The Gorgeous Agency guides clients to address weight stigma internally so they can achieve growth & DEI goals by creating an inclusive culture that attracts and retains talent.
With Disruptor Strategy know-how, experience in journalism, branding and influencing, we also explore the options to modernize your brand and craft a strategy to reclaim your leadership in this sought-after market.
Inclusive Content Strategy & Branded Content
Brand Activations
Influencer Platform
Team Wellbeing
Authentic PR Strategy Development
Digital Segmenting / Tactics
Ongoing Advisory
Kick Off with a Keynote
The first step is booking a keynote with our CEO & Founder, Kara Richardson Whitely, to build a foundation of body inclusivity company-wide.
Kara introduces body inclusivity by sharing her inspiring story of climbing Kilimanjaro at 300 lbs. She has been featured on The Today Show, Good Morning America and Oprah’s Lifeclass, and presented at brands like Google, Uber, and Peloton.
What Clients Are Saying
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